Writing A News Release And The Importance Of Press Releases
A press release is a communication vehicle for your business, and it's an important part of any PR strategy. But not all press release format are created equal. To get the most value from your news release, you need to focus on what makes it unique from other communications—and then make sure that uniqueness is clear in your own writing and content. To help you do this, we've put together this guide to writing great PR releases:
Distribution of a press release
The distribution of your press release is important for promoting coverage. You can use a newswire service to distribute it, or send it directly by email or post.
Email: If you have an established relationship with a reporter or editor from the publication in question, then sending them an email may be the best option for distributing your press release example. You should also consider using social media channels (such as LinkedIn) where they're active and well-known—this way they'll be more likely to respond when they see something interesting on their dashboard!
Post: If none of these situations apply but still want everyone who's interested in covering this story has access immediately upon receiving them (especially if there are multiple parties involved), posting directly onto someone's Facebook wall could work wonders!
A winning format for a press release
Formatting is important in the writing of your press release. Here are some tips for formatting a winning format:
Use the inverted pyramid style. This means that you start with the most important information first and then go down to less important details (or up if it's vice versa). The point of this is that people want to know what's new and exciting, so they'll be more likely to read your entire release if you give them a good introduction which introduces them to what exactly makes this item newsworthy before getting into specific details about how this item works, who created it and why they think it needs attention.
Keep it short, clear and straightforward—that way readers will have time left over at the end of their busy days! We all have limited amounts of concentration available per day; so try not overload us with too much information at once by being wordy or unclear about what exactly needs coverage here today."
How to get your news noticed by the media
Before you can think about pitching your story to the media, you need to know what they're looking for. You should also have an idea of how much time they have available and which information they prefer.
To get your news noticed by the media, follow these simple steps:
Know their deadlines and preferred formats (for example, print or digital)
Know their preferred style (for example, straight news article or opinion piece)
Know their preferred content (for example: exclusive industry data; breaking news) * Get in contact with them using their preferred contact information
A final checklist for your press release
Check spelling and grammar. Don't make the same mistake twice!
Check for typos, especially in the headlines, subheads and body text.
Make sure you have enough information in your release so that it doesn't sound like a press release template from other companies' websites or brochures (or worse yet, on their own). If you want to draw attention to yourself as an expert within your industry and/or field of expertise, then make sure you're giving people something valuable—not just telling them what they already know. You don't want people thinking: "Oh great! Another company telling me about how great their product is." That could turn off potential customers who might otherwise have bought into what seems like another sales pitch from yet another company trying too hard for attention by selling its own wares at inflated prices instead of focusing on providing value-added services (which would mean offering lower prices than competitors).
If you want the media to pay attention, you need to approach them in a certain way.
If you want the media to pay attention, you need to approach them in a certain way. Here are some tips for writing news releases that grab their attention:
Make sure your story is newsworthy. The best way to do this is by finding an angle on which you can add value or context for your audience. For example, if I'm writing about how an organization has partnered with another company for a new project, then this would be considered "news." If I were writing about how one company has partnered with another company for a new project and then shared some details about what they've been working on together (like why they decided on this particular partnership), it might fall under "interesting fact." In both cases, though—whether it's something exciting or just interesting—the goal should always be giving readers information they didn't already know before reading my piece!
Write in plain English so anyone who reads it understands exactly what happened/what will happen next (and perhaps why). This will help readers understand what kind of impact these kinds of events could have on their lives too; as such potential benefits may not seem obvious at first glance but could end up being very beneficial down the line if handled properly!
Conclusion
press release sample are a great way to get the attention of reporters and editors. You can also use them for internal communications, but you’ll have a better chance if you follow some basic guidelines. If your goal is to get a lot of people talking about your company or product, then we recommend sending out one press release per month (or at least every other week).
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