If you're planning an event, chances are good that you've already spent a lot of time planning it and hoping for the best. But now it's time to turn your attention toward the press release that will announce your event to the world! The press release is an important part of any nonprofit's marketing strategy because it helps promote your organization and its mission while also providing information about what attendees can expect at their next event. The right press release provides all kinds of benefits including greater exposure for both attendees and organizers alike; increased attendance; more donations made by donors who hear about your cause through word-of-mouth recommendations; increased social media engagement; improved search engine rankings (#1 ranking on Google); more people learning about your organization through online searches--the list goes on! Start with a catchy headline that highlights the purpose and impact of your event. The headline should be short and clear, but it should also be catchy. Keep in mind that the headline will be displayed on a webpage or social media post, so it needs to stand out from other content. It should be relevant to your pre event press release sample, organization and purpose—what do you want people to know about your event? Why would they want attend? What kind of people will be there (are they donors/patrons/interested parties)? Are there specific themes or topics being addressed during this event? The headline can help set expectations for attendees by providing answers like “what’s happening” or “why should I go here”. Highlight any notable speakers, performers, or sponsors who will be present at the event. This is a great way to grab attention for your nonprofit and make it seem more exclusive than it actually is. You can use a first name, quote or anecdote from one of these individuals, as well as their photo (if they are willing), video (if possible) and link to their website or social media accounts if you have them listed somewhere on your own site. If not, be sure to include links below where people can look up more information about them! Begin the press release with an attention-grabbing opening sentence or paragraph that immediately draws the reader in and conveys the significance of your event. Begin the press release events with an attention-grabbing opening sentence or paragraph that immediately draws the reader in and conveys the significance of your event. The most effective way to do this is by using a catchy headline, followed by a strong opening sentence that immediately draws them in and conveys its significance. It's also best to include quotes from key individuals or partners at your event—this can help emphasize points made throughout the body copy of your press release. Provide a brief overview of your organization and its mission, highlighting the relevance of the event to your cause The event press release is an opportunity to share your organization's mission and goals in a concise, clear way. You'll want to highlight how your event is relevant to those goals, as well as how it will impact them. For example: "The National Museum of Art & Design will host its annual Fall Showcase on September 27th at 7pm”. Introduce the event details, including the date, time, location, and theme, using language that reflects your organization's values and messaging. To begin, it's important to introduce the post event press release details, including the date and time. You can also include how to register or purchase tickets for your event. If you have a special guest speaker, mention their name here as well as any other information that helps people get involved in the event (e.g., how much will it cost?). Next, highlight unique features and opportunities that are unique to this particular non-profit organization: What makes our organization different from others? -Who do we serve? -How does our mission align with yours? Use quotes from key individuals or partners to emphasize the significance of the event and its impact on your organization's mission. Use quotes from key individuals or partners to emphasize the significance of the press release events and its impact on your organization's mission. If you're planning a carnival or fundraiser, be sure to include quotes from community members who have volunteered their time or materials as well as local businesses that have donated prizes for raffles. You can also include articles written about your nonprofit organization in order to show how much attention they've received in local media outlets. Provide details on any special activities or initiatives that will take place during the event, emphasizing the unique opportunities available to attendees Provide details on any special activities or initiatives that will take place during the event, emphasizing the unique opportunities available to attendees. Describe how you will use the money raised from this event to make a difference in your community. Include information on how attendees can register or purchase tickets for the event, including any early bird discounts or special promotions Provide a link to your organization's website. Provide a link to the press release on event Facebook page. Provide a link to the event Twitter account (if one exists). Provide links to other social media accounts where you will be promoting this press release—Facebook and Instagram are good choices but not required! You may also choose Twitter if you have followers there who care about what you do. If possible, validate your organization by providing numbers on its impact: How many lives have been changed because of it? What kinds of health benefits did it create? How many people were able to get access education that otherwise wouldn't have been available? etc., etc., etc.. What was achieved by partnering with us during our collaboration last year?" "When we started working together last year, our goals were simple: To raise awareness about important issues affecting our community while simultaneously helping local businesses thrive". Close with a strong call to action that encourages readers to attend the event, support your organization's mission, and spread the word to others in their network. After you've written your press release on event, it's time to close with a strong call to action that encourages readers to attend the event, support your organization's mission, and spread the word to others in their network. Make sure you include contact information (name and email) of everyone involved with promoting this event. This includes: Executive director or board member(s) Event sponsors Include a link back from where people can learn more about what they're doing at this event—their website/social media accounts/donation page(s). If there are any other resources available on those channels which might be useful as well (e.g., videos), then go ahead and include those too! For example: "For more information about our latest conference call on Tuesday at 2pm eastern time...etc".
Conclusion
Writing an attention-grabbing press release is a skill that takes time and practice. But the benefits of writing an event press release are worth the effort—and you can use it to attract new donors, volunteers, or supporters. With these tips in mind, you’ll be well on your way to building an effective nonprofit communications strategy for all of your events!
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