Introduction
If you're a small business owner, you know that there's no time more valuable than the present. You're trying to compete against larger companies that have more resources and are in a position to make bigger moves than your own business can manage on its own. That's why it's so important for small businesses to get noticed by the media. The good news is that there are several ways you can help make this happen:
You've written and re-written your press release. It's perfect, or as close to perfect as it can be.
A press release is a one-page summary of your business, its mission and vision, as well as its current status. The goal of writing a business press release is to tell the world who you are and what you do.
A good press release should include:
Your name and contact information (email address or phone number)
Short description of your company or organization - where it’s located, how long it has been around (if applicable), etc., along with any other relevant information about your organization’s products/services or events happening right now. You may also want to include an image if possible! This can help boost interest in potential new customers who see pictures instead of just text alone when reading through them online later on during their searches for relevant companies like yours on Google search results pages).
You have a contact list of media outlets, reporters, and industry key players and you're ready to distribute your press release.
If you don't have a list of media outlets, reporters, and industry key players, it's time to get one. There are several free resources available that will help you develop an effective strategy for distributing your press release.
One such resource is PRWeb, which offers a wide range of resources for writers and journalists who want to learn more about the latest news in their field. You can also find contacts at other sites such as eReleases or PR Newswire if you're looking for a specific industry area or vertical (for example automotive).
Once you've compiled your contact list, create an email address for each person on it so that they know how to reach out directly when they receive your message about the story being covered by one of these publications
If you're using PRWeb, eReleases, or PR Newswire to send your press release online, you can add a picture for a fee.
If you're using PRWeb, eReleases, or PR Newswire to send your press release for business online, you can add a picture for a fee.
Make sure the photo is high quality and include a photo of your business or product. You may also want to include a photo of the CEO or founder of your company if possible as well.
Make print materials available for reporters and editors who attend the event.
The easiest way to make sure reporters and editors are aware of your event is by making print materials available for them. This can include brochures, photos, and business cards. To be sure you have plenty of these pieces ready when the time comes, set aside some time at least a week before an event so that you can create them in advance.
Also, consider including contact information on each piece so that reporters or editors who attend will know how they can reach out if they have any questions or concerns related to what's being covered during the event itself.
Include contact information so reporters can contact you during and after your announcement.
Before you send out your press release, make sure you have a contact person for the reporters who will be reading it. The best way to do this is by including an email address, phone number, and website for the contact person. You should also include their name, title, and company name as well as a brief biography (if applicable). Include a list of other media outlets that have covered this story so reporters can find more information if necessary.
Discover which reporters and publications are interested in the type of news you're distributing so your target audience sees it when they read the publication or visit their website.
To find out which reporters and publications are interested in the type of news you're distributing, do a simple Google search for "reporters" or "publications." Then, look at the first few results for each query. If there are no articles about your business, it's time to start thinking about where else you could send them information—and how they might reach out to you directly.
If an editor is listed on the site, contact him or her directly via email (don't bother trying to get through their office phone line). Be sure that your message is short and sweet; this person probably has many other requests coming into his or her inbox every day so he won't have time for long-winded pitches! Once again: keep it professional!
Once again: keep it professional!
Determine exactly what it is that makes your business better than the competition.
The first step to writing a successful business press releases is to determine exactly what it is that makes your business better than the competition.
You should be as specific about what makes you different as possible, and this includes both the product or service itself, as well as any other factors that differentiate your company from competitors. For example: if you sell organic groceries and have an eco-friendly approach to food production (e.g., no pesticides or harmful chemicals), explain how those practices benefit customers while also putting them at ease about buying from your store over others' stores with similar products or services (and thus lower prices).
If you have key customers, clients, or partners who have agreed to give quotes, find space in your press release to include them.
If you have key customers, clients, or partners who have agreed to give quotes, find space in your press release to include them.
Customers are important because they can provide quotes for the press release and enhance its credibility. Quotes from customers can also help you get more coverage in the media by providing an opportunity for a journalist to discover new insights into your business that might otherwise go unnoticed if not for these testimonials from actual people using what you make or sell.
Be authentic when communicating with the media. Don't embellish or exaggerate facts or mislead them into thinking something is newsworthy if it isn't.
Be authentic when communicating with the media. Don't embellish or exaggerate facts or mislead them into thinking something is newsworthy if it isn't.
You should always be honest, even if it means not getting coverage for your business. The media has a responsibility to report on stories that are true and accurate, so lying will only hurt you in the long run.
These tips will help ensure that you get the most out of distributing your business' press releases
When you're writing a press release and distributing it, the most important thing to remember is that your message must be authentic. This means that it should reflect who you are as a business and what makes your company unique. If a reporter doesn't like your style or approach, they will likely not want to share your story with their audience.
To help ensure that each of your press release for new business has an impact on potential readers, there are four main things you should keep in mind:
What makes them different from their competitors?
Who would benefit from reading this information?
Who can provide quotes from key partners or customers of yours (or vice versa)?
How do I reach out to specific publications/reporters based on their past coverage of similar topics?
Conclusion
Press releases are the most cost-effective way to get your company's name out there. In addition, they can provide a great opportunity for reporters and editors to hear directly from you or anyone else involved in the event.
This year I will be focusing on preparing for these events and making sure that everything goes smoothly so that we don't miss out on an opportunity because our press release wasn't perfect!
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