Creating An Effective Press Release Template For Your Company
You're not just sending out a press release to announce a new product launch or service. You're sending it to reporters who will use it as the basis for an article, which could lead to more traffic, more readership and higher sales for your company.
That's why it's critical that you create a professional press release example that will help you get attention from journalists—and keep them coming back for more! Here are 10 tips on how to develop one:
Get to the point.
If you're writing a press release, it's important to get to the point and avoid rambling.
The first step is to keep sentences short and simple so they don't lose their meaning when read out loud. For example: "The company has launched its newest product line." is better than "Company A has launched its newest product line." The second step is avoiding jargon—a word or phrase that may be understood by some people but not others (and therefore confusing). In other words, if you can use plain English instead of technical jargon like "content management" or "knowledge management," then do so!
Don't write in first person.
If you're going to write your press release sample in first person, it's best to avoid this style. First person writing can make it seem like the writer is directly involved with the situation and that appears to be how they want their readers to think of them. This isn't necessarily bad—it just isn't professional. Instead, use third person or passive voice with past tense verbs (e.g., "The company believes...").
You also need to keep in mind that many companies will not accept any content from you unless it is written in their preferred style and format; if you don't follow these standards exactly then they won't accept your content either!
Avoid hyperbole.
Avoid hyperbole. Hyperbole is when you use words or phrases that are used in a way that exaggerates the facts, such as "the best," "the only," or "the only." This can lead to your press release being ignored by journalists who know how much time and effort goes into developing good content for their publications.
Avoid using too many adjectives and adverbs (words ending with -ly) because they can sound stilted or make you sound like a pretentious person instead of someone who has something interesting to say about the topic at hand.
Write for a reporter, not yourself.
Before we get into the specifics of writing a media release template, it's important to understand what a reporter is looking for. A reporter is someone who wants information about your business or industry, and they will contact you if they see fit. They're not looking for a friend or colleague; they want to read something written by someone who knows exactly how their audience works.
The reason why this matters so much is because every writer has their own style and voice—and while there are some basic rules that can help guide your writing (more on those later), don't fall into the trap of saying "I know best." A reporter doesn't care if you've been writing professionally since birth; all she wants is something concise and professional-sounding in order for her readership base to trust this new story about whatever company/organization/project/etc., etc., etc..
Stick to facts.
The smart thing to do is stick to facts. Avoid opinion and personal information, as those can be seen as negative if they appear in the newsroom. If you want to include any other information about your company or its employees, make sure it's relevant and doesn't have any negative connotations.
Keep it short and sweet.
Keeping your press release short and sweet is important for two reasons: it will keep you from having to repeat yourself, and it will ensure that people pay attention. When you have a long document detailing what you want them to know (and why they should care), it’s hard not to lose interest in reading the rest of your message.
In order words, keep it short! Don't make readers work too hard or get bored by clunky language that doesn't inspire confidence in their ability to digest information quickly. Remember: everyone has different learning styles; sometimes there isn't much point in trying something new if someone else can just read faster than us anyway!
Include a quote from someone of note at your company.
If you have a well-known quote from someone at your company, consider including it in your sample press release template.
A quote from an employee of yours who has been with the company for more than three years:
"I'm proud to work at [company name] because we offer meaningful careers and opportunities."
A quote from someone in the community who knows you: “I've known [name] for years and he is always looking out for others. It's great to see him doing so well."
Take your time and create a professional press release that will be effective, rather than turning off reporters because the format is awkward or your PR people don't understand journalism.
The most important thing is to take your time, don't rush and don't use first person. Don't write the press release in a way that makes it sound like you're speaking to yourself. When writing a professional press release template for your business, keep things short and sweet.
Use facts: You should always stick with what happened at the event or how this product can help your customers/readers/clients etc., rather than just telling them how great you are (or how much money would be made if they bought into whatever).
Keep it simple: If possible, avoid using hyperbole (i.e., "the greatest" or "best ever"). It's not necessary; instead, focus on the strengths of what happened at an event so far from now through past tense verbs such as "presented" or "launched".
Conclusion
So there you have it. A few tips on how to create a professional press release example for new product and make sure that you’re doing your best to reach the right people with it. We hope this helps you get started on the right foot!
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